UNICEF was established in 1946 to
meet the urgent needs of children
in war-devastated Europe.
more than 4.1 billion UNICEF cards
have been sold around the world, generating
over $1.5 billion in financial support.
In 2001, 4 million cards were sold
in Canada, with revenue reaching $5.7
million, which helped UNICEF reach
its remarkble achievements on behalf
of the world's children.
is a major funding source for the
organization and it was critical that
support from the corporate community
was significantly expanded in a cost
Sue Dalos, the Manager of Sales and
Marketing for UNICEF Canada signed
an agreement with TelePartners to
expand the Christmas Card Campaign.
This was UNICEF’s first experience
outsourcing to a Call Centre.
UNICEF mailed out catalogues to 15,000
potential clients in their databases,
while TelePartners developed a system
and script application that would
service the calls.
2003, the Marketing Services Department
of TelePartners trained with UNICEF
to understand their internet ordering
system, the key concepts of the Christmas
Cards and the ideology behind this
campaign. UNICEF staff visited the TelePartners
site and conducted training to align
TelePartners’ Customer Service
Representatives to UNICEF’s
core philosophy. TelePartners places
emphasis on training CSR’s in
order to achieve the level of professionalism
demanded for any campaign to North
UNICEF and TelePartners created FAQ’s
along with PDF information sheets
and direct weblinks that the CSR’s
could rely on for real-time answers
to client questions.
UNICEF Canada met their sales targets
and gained clients that would have
otherwise not participated. TelePartners
successfully completed the program
In spending the time developing and
training our staff, TelePartners approached
this campaign with the sensitivity
necessary to act on behalf of UNICEF.
experience and dedication ensured
a mutually successful outbound campaign.
the core philosophy of UNICEF in mind,
TelePartners met requirements
and set the stage for an on-going